After all, if you liked it, the Ranchero was your only choice. This newly designed vehicle concept was well received and sold moderately well. However, in 1957, Ford introduced the Ranchero, the very first “car-based” hybrid of a passenger wagon with an open pickup truck bed. Chevrolet had introduced some very stylish and forward-thinking automobiles. In the late 1950s, Chevrolet and Ford were battling to get the upper hand in the marketplace. This car, Lot S23, sold for $56,100, including buyer’s premium, at the Mecum Bob McDorman Collection sale in Canal Winchester, Ohio, on November 6, 2010.
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